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"Average Americans - Never Settle For Average!

I was reading an article by a fairly prominent CEO; I won't mention names because I don't feel comfortable naming names. The CEO kept using the phrase, "average Americans", saying things like, "The average American can't generate residual income." "The average American doesn't have the ability to . . ." and mentioned various things "average Americans" can't do.  I was bothered by the use of this phrase. 

First of all, what is an "average American"? The landscape of America is too diverse to accurately use this phrase. I'm also not a fan of labeling a group of people as "Average".  A group of people is made up of individuals. If an individual is "average" then that individual has chosen to remain "average". Instead of labeling Americans "average" making the assumption that people cannot better themselves seems very "Un-American" to me. We are in the "Information Age". The ability for "average Americans" to become something larger than average can be found at the corner bookstore or at every American's fingertips: the Internet. There are books, seminars & websites available today like nothing experienced in history. The difference between an "average American" and an "above average American" is making a decision to change, taking steps to make that change by gaining knowledge, taking even more action by implementing what has been learned. At that point an "average American" is no longer "average". That individual has moved into an exciting and interesting place where dreams are made: the American dream.